There has been a lot of talk in the gaming industry in recent years about improving online engagement, but it is not clear to gaming industry professionals exactly how, and furthermore why, they should be making the efforts to do this, and the actual live examples of real-time personalisation and gamification are still few and far between. With the player-first approach requiring a significant cultural shift for gaming organisations, the data necessary to make the most of this usually held by multiple parties, and the divide between platform suppliers and operators proving a challenge in unifying the bigger picture, there are still real challenges to surmount.
But it need not be like this. In this webinar, deltaDNA will show how personalisation and gamification are now being embraced by the more innovative gaming companies to enhance customer loyalty and address problem gambling proactively. By referencing real use cases, this webinar will show how to navigate the challenges to drive increased ROI and best-practice player engagement.